Keith Horton

Email Executioner — I handle the email execution marketing agencies don't have time for.

About

Hi! Keith here. I’m an email executioner (otherwise known as an email implementation specialist) with a focus in building email programs that drive revenue and retention for your clients. I work with your team of designers and copywriters to setup campaigns in your ESP, create hyper-specific segments, manage your list, QA, test deliverability, schedule, and monitor campaign performance.

Experience

Oct 2024 - Present
Email Marketing Developer – Bantam Communications
Manage email execution across 7–8 client accounts monthly, building weekly newsletters, ad hoc campaigns, and automations in ActiveCampaign. Create highly specific audience segments, analyze campaign performance, and maintain consistent execution across multiple accounts and competing client priorities.Oct 2025 - Apr 2026
Email Automation Specialist – Zealthy
Optimized Customer.io automations to improve customer retention and lifecycle performance. Designed on-brand emails, partnered cross-functionally to execute A/B tests, and supported ongoing optimization of subscription lifecycle flows.Sep 2024 - Sep 2025
Email Marketing Specialist – DubClub
Managed email execution for a subscriber base of 1M+ contacts, including highly specific Customer.io segmentation and automation logic based on personalization data. Partnered with account managers to plan, build, test, and deploy revenue-driving campaigns while maintaining execution quality at scale.May 2023 - May 2024
Email Operations Specialist – NativePath
Supported email marketing execution by building and deploying campaigns in Klaviyo, creating and maintaining audience segments, handling custom HTML/CSS email builds, testing campaigns, and producing performance reports. Helped maintain consistent execution quality as client volume and workload increased.Dec 2021 - May 2023
HTML Email Developer – Freelance
Built and deployed custom HTML emails across Mailchimp, Klaviyo, HubSpot, and MailerLite for B2B, and DTC clients. Collaborated with cross-functional teams to translate concepts into polished, production-ready campaigns and maintain consistent execution across different clients and requirements.